Seoul Trade Exhibition Center (SETEC) was established in 1999 in response to the ever-increasing demand on exhibition facilities in the domestic market and to aid local enterprises find new overseas markets. The center was also designed to be a showcase for overseas corporations wishing to broaden their presence within the Korean and Northeast Asian markets. Offering world-class exhibition facilities and operating systems while holding more than 50 exhibitions annually, the center aims to establish itself as a globally recognized venue for international commercial exchange. SETEC is operated by the Korea Trade-Investment Promotion Agency (KOTRA) under the aegis of the Ministry of Commerce, Industry & Energy (MOCIE) and with the support of the Seoul Metropolitan Government.